Packaging Tips to Seal Success


Packaging by definition doesn’t sound very exciting, right? However, viewed in the right light, packaging can be the icing on the cake of a would-be transaction between customer and merchandiser. Anybody, anywhere can appreciate the small extra efforts to make something enticing. Packaging is exactly that in the world of sales. It lets you do that little extra bit to make something that much more appealing. Before you look at the design of a package, you should consider the functionality of it first. Use proper leak detection testing such as FlexPak to make sure the product is properly sealed, this is especially important if the product is a edible! Also make sure the material can endure shipping and transporation.

Consider these tips to maximize on your packaging potential and pave your road to the highest levels of success.

Audience Analysis

This is going to be one of the most important factors. Ideally, what is your most common customer base going to be? What age group, what gender?
Once you take these ideas into consideration you can take the proper steps toward what attracts them most in a product.
Capitalizing on convenience and common expectations is the doorway to bigger and better things.

Unique Factors

Whatever the item may be that is being packaged put a great consideration toward what is unique about it. Think about what makes it stand out and why it should be so appealing. Consider:

These are all things to take into consideration and ultimately showcase to maximize visual appeal to the item.

Multiple Versions

Is the packaging being applied toward one specific item, or are there multiple versions of it? This needs to be taken into consideration for the idea of consistency.
Keep your packaging consistent with a particular item or it’s going to spread a batch of confusion across the customer platform. Consistency matters.

Multiple Designs

When you are putting together a packaging design don’t fall in love with the first option that you put together. Sure, it may look incredibly, but that doesn’t mean you shouldn’t take a few other alternatives into consideration.

Try to make a habit of making 2-3 designs so that you can look at them side by side and make an informed decision.

Less is More

This stands for several different ideas to consider. When you are attracting a possible customer to an item you have a few moments to truly catch their attention. The brain works in a very fast manner, attraction is almost instantaneous. What this means is that you need to keep the design to the point to be effective. Try to keep a lot of words out of the design, try to maximize on capturing ideal points that will have the highest impact. See this nifty tutorial to learn how to simplify your designs.

Seal the Road to Success

Packaging can make a very bid deal in the end outcome of an item. It helps display and captures the very essence of appeal. With these tips maximize the hold you have on appeal and generate the best response possible.

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